WooCommerce to Shopify
Products with variations, categories, customers, coupons and completed orders exported from WordPress and mapped into Shopify's data model. Custom fields become metafields rather than getting silently dropped.
Replatforming without losing rankings
Shopify Migration Expert
WooCommerce, Wix, Magento or BigCommerce moved to Shopify with the catalog intact, the customers intact, the order history intact — and, most importantly, the organic traffic intact.
Working with US and Canadian brands · UTC-3, overlapping almost the entire North American business day · fluent English · invoiced in USD
Currently on my desk
- B2C + B2Bstorefronts
- Shopify operation I run today, end to end
- +455%sessions
- international luxury fashion brand
- +254%sales
- US beauty & lifestyle brand
US building-products manufacturer
Day-to-day operator, B2C + B2B storefronts
- storefronts (B2C + B2B)
- 2
- sales channels
- 7+
- Salsify syndication
- PIM
International luxury fashion brand
Sole engineer
- sessions
- +455%
- orders
- +114%
- revenue
- +74%
US-based beauty & lifestyle brand
Took over the operation
- total sales
- +254%
- orders
- +324%
- sessions
- +1,700%
Martin — my own brand
Founder and operator
- orders
- 1,959
- processed
- ~R$552K
- sessions
- 299K
Four stores, four verticals, and none of them lost data or rankings on my watch.
The scary part of a Shopify migration is not moving the products. It is everything attached to them: URL structures that Google has indexed for years, customer accounts and their password hashes, historical orders your finance team still needs, subscriptions mid-cycle, reviews, metafields, and the tax and shipping rules nobody documented. Migrations fail on those details, and the failure usually shows up as a traffic collapse three weeks after launch when it is expensive to undo.
I have spent 6+ years inside Shopify, starting with my own store — I built and ran Martin (martin4shop.com.br) through 1,959 orders and roughly R$552,000 in revenue, which is where I learned what actually breaks when store data moves. Since then I have handled catalog and data operations at scale: two storefronts (B2C and B2B) with 7+ sales channels for a US manufacturer, and the technical SEO foundation for an international luxury fashion brand where sessions grew +455%, orders +114% and revenue +74%.
A migration done properly is boring. You should launch, watch rankings stay flat for a week, and then start seeing them improve because the new store is faster and better structured. That outcome comes from a redirect map built before anything is exported, not from hope.
What a migration includes
Magento and BigCommerce to Shopify
Complex attribute sets, configurable products, customer groups and tiered B2B pricing translated into Shopify variants, metafields, markets and B2B company accounts — including what has to be rethought rather than copied.
Wix, Squarespace and custom platforms
Stores with no clean export path, scraped and reconstructed carefully: catalog, content pages, blog posts and images, rebuilt with proper structure instead of a lossy one-click import.
SEO preservation and redirects
A complete old-to-new URL map covering products, collections, blog posts and content pages, implemented as 301 redirects before launch. Plus title, meta and schema parity so nothing regresses on day one.
Theme and storefront rebuild
Migrations are the right moment to leave a legacy theme behind. I rebuild the storefront on a clean Online Store 2.0 foundation that is faster and easier to maintain than what you are moving off.
Apps, integrations and post-launch
ERP, 3PL, accounting, email, reviews, subscriptions and analytics reconnected and verified against the new store, then monitored through the first weeks so anything that drifts is caught while it is still cheap.
How a migration runs
- 01
Audit and inventory
Before any data moves I document what exists: catalog size and structure, custom fields, integrations, top organic URLs by traffic and revenue, and the business rules hidden in your current platform. This is where migrations are won.
- 02
Build on a development store
The new store is built and populated in a Shopify development store you can click through. Data is imported in staged passes with validation between each one, so errors are caught on 50 products rather than on 50,000.
- 03
Redirect map and dress rehearsal
Every indexed URL is mapped to its new destination and tested. We do a full rehearsal of launch day, including DNS steps, payment gateway checks and a written rollback plan, before anything real happens.
- 04
Cutover and 30-day watch
We go live in your lowest-traffic window with a final data sync. Then I monitor Search Console coverage, 404s, rankings and conversion daily for the first week and weekly for the month, fixing anything that surfaces.
Migration FAQ
How much would it cost to migrate my website to Shopify?
It depends almost entirely on catalog complexity and how much custom logic your current platform holds. A small, clean WooCommerce store is a fixed-price project; a Magento store with configurable products, customer groups and B2B pricing is a different scale of work. I scope every migration from an audit first, so the price you get is based on your actual data rather than an average. Hourly work is US$60 to US$90.
Will I lose my Google rankings?
Not if the redirect map is built before the migration rather than after. Every indexed URL gets a 301 to its closest new equivalent, title tags and structured data carry over, and Search Console is monitored daily after cutover. A short ranking wobble in the first two weeks is normal as Google recrawls; a permanent loss is a preventable mistake, not an inevitability.
How long does it take?
A straightforward store of a few hundred products is usually two to four weeks including the redirect work. Large or complex catalogs, B2B pricing, subscriptions or heavy custom integrations run six to twelve weeks. I give you a dated plan in the scope document, and your current store stays live and selling the entire time.
You are in Brazil — how does the launch window work?
I am in São Paulo, UTC-3, one to two hours ahead of US Eastern, giving four to six hours of live overlap with a US business day. Cutovers happen in your store's quietest window, typically the small hours in your time zone — which is my early morning, so I am fully awake and monitoring rather than half asleep at 3am.
Do you sign an NDA, and how do you handle customer data?
Yes to a written contract and NDA on every project, including yours instead of mine if you prefer. Customer data is handled on a need-to-know basis: exports are stored encrypted, deleted after the migration is verified, and never moved through third-party tools you have not approved. I work through accounts you create and can revoke.
Who owns the store and the code afterwards?
You do, entirely. The Shopify account is yours, the theme code and any custom apps are assigned to you in the contract on payment, and I hand over documentation, the redirect map and the import files. There is no ongoing licence and no dependency on me — you can hire any other developer the day after launch.
Thinking about moving to Shopify?
Tell me what platform you are on and roughly how many products. I will tell you honestly what the migration involves and what it should cost.